Factors Influencing On-Page Ranking of a Website
The simple definition of on-page SEO is the efforts you take on your website for getting it on top in search engine ranking. The On-Page SEO is not a single point. Google Search Engine is considering 200+ different points in their algorithm to rank your web pages.
Important aspects of On-Page SEO
Content is the key to all Search Engine Optimisation process. If the content is having incorrect information, errors of spelling and grammar, then no-one would like to read it. You have to give utmost focus on the content of your website. Also, make sure that it is unique, and the person who is publishing it has not copied it from some other website.
HTML Tags are important to denote the main heading, sub-heading and other headings for highlighted points or paragraph headings. You can use the Content Management System (CMS) like WordPress to write the content and mark it as different headings. You have an option to write it as normal text and use the marking tools or write HTML Tags (H1, H2, H3, etc.). These tags are important for search engines as well as for readability.
Keywords are an important and basic aspect of SEO. Users always search any information or product by typing specific keywords. You can find the specific keywords for your products or services from different keyword searching tools. Once you know the keywords which you want to target for SEO, you can optimise such keywords in your content. For each web page, the keywords are different. The keyword density (meaning the number of times you use the keywords) norm is 2.5% max.
ResponsiveWebsite is an essential feature of every website today. As the mobile users are increasing all the time for internet usage, it is important that your website looks good on mobile. It is not theonly smartphone but it can be Tab also, and the device can be Android, iOS, Windows or Linux also. Your site should look same on all these devices.
Speed or Page Load Time is a critical factor for users to revisit your website. The new users will visit your website because of all efforts you have taken to attract them. Such users will revisit, only if the web pages are loading fast. If the page load time is very high, users obviously don’t like it and ignore the site unless it is providing a critical service.
Remember, On-Page is the first step in your SEO strategy, and you should handle it with proper guidance from an expert.