The Off-Page SEO is related to the activities and efforts you carry out to bring clients and search engine bots to your website. The links from Social Media, Blogs and other websites bring traffic to your website as well as redirect the search engine crawlers to visit your website.
Important aspects of Off-Page SEO
Link Building is the primary function in Off-Page SEO techniques. There are two types of links viz. Do-Follow and No-Follow links. Do-follow links allow the web crawlers to direct to your web pages and help in your SEO, but No-follow links do not help in SEO. They can bring some clients to your web sites but not the search engine bots. The Social Media links like Facebook links are all No-Follow links. There are different tools available to check whether the links are offollow or no-follow type.
Blogs and Articles play an important role in Off-Page SEO. You can write informative content and link the keywords to your website through links. You can also write promotional content with links to your specific web pages like services page. Most businesses prefer to write informative as well as promotional content. If the links are available on such blogs, where the follow options are kept open, then you have benefits in SEO, else not. The way, content writing is important, submission of this content to ‘follow’ Blogs is equally important.
PPT/PR/Directory submissions are other ways of generating traffic and backlinks. Most Article submission sites and Directory submission sites are not used frequently and are not of much use. Directory submission has no value in the Google SEO now, and most people have left using this technique. The Press Release submission is also reducing a lot and may not have much weightage in the search algorithm. Submitting Presentation is still being used, and some people use it to generate traffic and links through the PPT.
Forums and Comments have their importance. Have you seen spamming under your article and blogs? That is because the software tools are trying to generate backlinks through your blog. The irrelevant comments and spam will anyway get blocked by website owners, but relevant comments and answering questions in different forums can provide good backlinks. It is important to search for broken links and repair them as well.
Backlinks are as important as your website content and generating them through organic (not paid) ways is a skill. Take expert help to generate do-follow backlinks for your website.